The goal is to understand the user behaivour to create the effective campaign strategies

Opposition research is crucial because it helps a campaign identify the strengths and weaknesses of their opponents. By uncovering past actions, statements, or policies that may be controversial or inconsistent, a campaign can better counter opponents’ claims and highlight their vulnerabilities to the electorate.

Policy research involves developing and assessing policy proposals that align with voter concerns and interests. This research ensures that a candidate’s platform is informed, viable, and appealing to the electorate, helping to establish credibility and address key issues effectively.

Campaigns use data to inform various aspects of their strategy, including message development, voter outreach, debate preparation, and media interactions. Data-driven insights enable campaigns to make informed decisions, allocate resources efficiently, and maximize their impact on voters.