If you have a business and want more people to discover it online, Google Ads is one of the most powerful tools at your disposal.
Google Ads allows you to show your business to potential customers at the exact moment they’re searching for your products or services. Whether they’re looking for a product, service, app, or just browsing online, Google Ads helps you reach them efficiently.
At KPR Branding Bharat, we help small businesses, startups, and entrepreneurs advertise smarter. Our strategic approach to Google Ads drives more customers, more calls, more sales, and real growth.
Let’s dive into the different types of Google Ads, how they work, when to use them, and how we help you win with each one.
1. Search Ads – Ads that Show on Google Search
What Are Search Ads?
Search Ads are text-based advertisements that appear on Google Search Results when someone searches for something related to your business.
Example:
Someone searches “best cake shop in Delhi,” and your bakery’s ad appears at the top — that’s a Search Ad.
When Should You Use Them?
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When users are actively searching for your product or service
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When you want quick leads, calls, or bookings
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When you need high conversion from search users
Benefits:
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Reach people who are ready to buy
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Appear on top of Google’s search results
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Pay only when someone clicks your ad
How KPR Branding Bharat Helps:
We do in-depth keyword research, write click-worthy ad copy, and optimize your ads to deliver the best results for your budget.
2. Display Ads – Visual Ads on Websites
What Are Display Ads?
Display Ads are image or banner ads that appear across websites, apps, and blogs. They’re part of Google’s Display Network, which reaches over 90% of internet users.
Example:
You’re reading a news article and see a banner ad for “50% off on fashion shoes” — that’s a Display Ad.
When Should You Use Them?
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To create brand awareness
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To showcase attractive visuals or offers
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To retarget people who visited your site
Benefits:
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Reach a wide online audience
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Great for promoting products visually
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Helps people remember your brand
How KPR Branding Bharat Helps:
We design eye-catching ad creatives, choose the right targeting, and turn your viewers into customers.
3. Video Ads – Ads on YouTube
What Are Video Ads?
These are video-based ads that play before, during, or after YouTube videos. They may also appear in YouTube search results or as display banners.
Example:
You’re watching a music video, and a 15-second ad plays before it — that’s a YouTube Video Ad.
When Should You Use Them?
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To tell your brand story
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To showcase product features
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To boost visibility on YouTube
Benefits:
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Engaging format with sound and visuals
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Boosts brand recall and awareness
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Pay only when viewers interact with the ad
How KPR Branding Bharat Helps:
We help you create or repurpose videos to run high-performance video campaigns that connect with the right audience.
4. Shopping Ads – Product Ads with Pictures and Prices
What Are Shopping Ads?
Shopping Ads are product-based ads that appear at the top of Google with images, prices, and store details.
Example:
Search “buy Bluetooth speaker online” and see product listings with prices — those are Shopping Ads.
When Should You Use Them?
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If you run an eCommerce or product-based business
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If you want to show product info directly in search
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To boost sales quickly
Benefits:
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Showcases your product photo, price, and rating
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Very high click-through rate
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Targets people ready to buy
How KPR Branding Bharat Helps:
We set up your Google Merchant Center, manage your product feeds, and ensure your ads appear for the right searches.
5. App Ads – Promote Your App on Play Store & More
What Are App Ads?
These ads promote your mobile app across Google Search, Google Play, YouTube, and in other apps.
When Should You Use Them?
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When launching a new app
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To increase downloads and installs
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To drive app engagement
Benefits:
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Automatic placements across Google platforms
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Drives installs efficiently
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Targets users based on behavior
How KPR Branding Bharat Helps:
We run App Campaigns that attract users who not only install your app but also actively use it.
6. Local Ads – Ads for Nearby Customers
What Are Local Ads?
These are ads designed to reach people near your physical location. They show up on Google Maps and Search when someone looks for businesses nearby.
Example:
Someone searches “dentist near me,” and your clinic ad pops up with location and contact — that’s a Local Ad.
When Should You Use Them?
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If you run a store, clinic, or restaurant
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To increase walk-ins from local customers
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To drive calls and bookings
Benefits:
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Targets people in your area
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Easy to find on Google Maps
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Great for mobile users
How KPR Branding Bharat Helps:
We help you claim and optimize your Google Business Profile, run geo-targeted ads, and drive real foot traffic to your location.
7. Smart Campaigns – Google Ads Made Easy
What Are Smart Campaigns?
Smart Campaigns are automated ads where Google handles most of the setup. Just provide your goals, budget, and some basic info.
When Should You Use Them?
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If you’re new to Google Ads
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When you want fast setup and automation
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If you have limited time or resources
Benefits:
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Easy to set up
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Ads run across Search, Maps, and Display
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Budget-friendly for small businesses
How KPR Branding Bharat Helps:
We guide you through creating effective Smart Campaigns that deliver not just clicks, but real results.
Final Thoughts on Google Ads from KPR Branding Bharat
Google Ads is more than just a single tool — it’s a complete ecosystem of advertising options that can work for any kind of business.
The key is knowing which type of ad to use and when — and that’s exactly what we specialize in.
At KPR Branding Bharat, we design and manage cost-effective, high-impact Google Ads campaigns tailored to your business goals.
🚀 Ready to Grow Your Business with Google Ads ?
Let us help you succeed with Google Ads — the smart way.
👉 Contact KPR Branding Bharat today and let’s turn your ad spend into real business results.
